Social Media Marketing & Strategy Consulting
Social media marketing involves the process of establishing outpost that are like tentacles of an octopus for your main blog or website. The head of the octopus is your site or blog, and the "mouth" of the head is your e-mail opt-in list. The tentacles of your octopus are outpost on social media website, otherwise known as social networks to know your brand such as facebook, twitter, myspace and LinkedIn are few examples of this social media outpost.
Benefits of Effective Social Media Marketing
- attracting new leads and customers who are actively looking for what you sell
- segmenting leads to identify those are most likely to become customers
- shortening the conversion cycle of leads in to customers and increasing sales from existing customer based
- growing your list of subscribers to your e-mail opt- in or ezine newsletter list and blog RSS feed
Social Media Strategy Development
The methods that we use to build social media include the following:
- define the success metrics for your project and the targets that you intend to reach through social networks
- determine what actions you want these very specific targets to take (opt-in to email list, call for consultation, etc.)
- work backwards from these goals to vision your success story.
Based on this information, we develop a custom Social Media Marketing Plan for you that includes identifying the best social networks to create outpost on first, with a highest potential for return on investment. This is more than an art than a science, and it requires somebody with a high degree of competency in assessing patterns and strategies for various markets. Its easy to waste a lot of time on the wrong social networks and you will experience a higher return on investment from partnering with someone who has experience working in a variety of different marketing verticals to advise you on which social networks are appropriate for your particular goal.
When to Begin Using Social Media Marketing
When is it important to begin building a presence on social networks?
The time to start your social media presence is now. Everyday that you delay building a social media presence you are hurting yourself down the line. It is often appropriate to begin building your social media presence even before you begin building a business. By finding the people in your market or industry and networking with them online you gain valuable insight into what your market wants and what other options they have for getting those needs met. Once you begin developing a social media presence you have a network to tap into whenever you need information about your marketing.
Social Networking Goal Setting
Goal setting for social media campaigns is one of the most important steps to effective social media marketing. Working with us, we can get clear on your goals, and modify them if needed, as the campaign results start to come in. By getting clear on your goals, and tracking progress, you will increase the value of every minute and dollar that you spend with social media marketing.
Branding Consistency in Social Network Outposts
A social media graphics set is a set of graphics used to represent yourself on social media sites. A 64 by 64 pixel image is the main graphic that most users will see in order to determine if they want to do business with you, follow you, friend you, or be involves with you all in the social networks. Don't make a mistakes that so many businesses have by assuming the a simple snap shot you take with your own camera will suffice. Bardic media can help you build a social media graphics set that conveys competency and consistency through out all social networks, complying with the individual requirements of each site, bringing a consistent look and feel to all of the interactions you create on these tentacles in the social media network.
Tracking Success through Social Meida Analytics
Establishing and analyzing success metrics for social media campaigns is an often over-looked element of social media marketing. Integrating your back end website with google analytics, Bardic media can help you establish certain features of your website and blog and the way you put links on social networks so that you can track everything and know what's working and know what's not working. If you fail to do this you are likely to spend a lot of time pursuing social networks, strategies and types of posts that are not getting you anywhere.
Have Bardic Media develop a custom Social Media Marketing Plan so that all of the time that you are spending on social networks will lead to measurable success. Contact Us today to discuss your project.
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